Brent Hawkins

TR Data Strategy


Brent Hawkins is a strategic data analysis and marketing consultant with Twisted Root Data Strategy (TRDS). As a partner in TRDS, Brent provides data strategy consulting to the manufacturing, non-profit, medical and retail sectors, and over the course of his career, he has worked with both start-ups and Fortune 500 companies.

Prior to starting TRDS in 1999, Brent spent over ten years in progressive sales, marketing, and management roles with S.C. Johnson and Crayola. He then started his own consulting business to help clients use their data to gain better profitability and increase sales in the ever-changing world of retail. Some of his clients have included global companies such as BIC, Johnson & Johnson, and Walmart.

Brent uses data to analyze trends and gaps in the marketplace that have both created new categories and grown existing ones. He has experience in 31 product categories across retailers and manufacturers and has worked extensively in the e-commerce space to improve his clients’ sales not only on their own websites but also on third-party websites such as Amazon and Wayfair.

In addition, Brent has spoken at national conferences on the topics of Advanced Category Management, Omni-channel Data, and Data Best Practices. 

Brent has worked in international businesses in Mexico, India, Europe, and China along with e-commerce businesses that operated worldwide selling to over 90 countries.

Brent has a B.A. in Economics from Michigan State University and an M.B.A. in Marketing and Finance from Grand Valley State University.


Brent Hawkins's Sessions at Big Data Ignite 2019