In this digital age, companies are trying to transform themselves to transform their businesses so that they can engage their customers digitally. This brings up new opportunities and challenges for age-old businesses since they have to serve both their traditional customers as well as the new customers. More challenges are to nudge the customers to transition to the new engagement process to create an omnichannel experience. The opportunities are: you have better control over customer information; if you handle this carefully, you can personalize the customer experience; creating new business opportunities and increasing customer loyalty.
This abstract talks about step by step ways to create new capabilities, that will create a top-notch data-driven organization.